Back in the olden days when Apple made products people waited in line to buy, they worked backwards. They made their design teams start a project by writing the press release. First they would find a way to explain why the new features mattered to the end user. Then they would find a way to design those features.

The other day, I was thinking about all the projects I’m juggling. How do we decide where to focus our spare time? Then it occurred to me that the press-release strategy applies to lives. What is so important that it should be mentioned in our obituaries? Perhaps that’s where we should focus our time.