Becoming a Website Generalist

When I’m talking to someone who wants to get into web design, the conversation often begins with the coding languages needed. Recently, a co-worker told me that her husband wanted to get into web design. We weren’t long into the conversation before I...

What should your obituary say?

Back in the olden days when Apple made products people waited in line to buy, they worked backwards. They made their design teams start a project by writing the press release. First they would find a way to explain why the new features mattered to the end user. Then...